 |  | Roger C. Parker Microsoft Yayınları; Belçika, 2005, 14 x 20 cm, 288 sayfa, İngilizce |
Description:
Short Description
Not a designer? Now you can design effective marketing materials yourself with this guide written by design authority Roger C. Parker. The book includes step-by-step instruction and expert tips for designing with Microsoft Office Publisher 2003.
Long Description
Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Even if you're not a designer or you have no marketing experience, you'll get expert advice and learn how to:
Develop a market empathy, think like your market, and solve their problems using their language
Format your message so it's attractive and easy to read-by taking a crash course in graphic design
Save time and money by using Publisher to create several different types of effective marketing pieces-including postcards to promote your business and newsletters that keep you in touch with your customers
Use techniques for quickly harnessing powerful Publisher capabilities
Do it right from the start and avoid common pitfalls and design mistakes
Each chapter includes an interactive exercise as well as review questions with answers on the author's companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.
Positioning Statement:
Ideal guide for using Publisher 2003 to create effective marketing materials
Unique Selling Proposition:
Written for non-designers and non-marketers by the master of design and marketing, Roger C. Parker, this guide demystifies design and gives you the basics for creating compelling marketing materials
Key Book Benefits:
Demystifies design in clear, simple, everyday language that is easy for non-designers and non-marketers to understand
Focuses on the key steps needed to create attractive, easy-to-read marketing and training materials
Emphasizes tips, techniques, and how to avoid expensive mistakes that spell the crucial differences between messages that are read and messages that are ignored
Includes before-and-after project makeovers, worksheets, review questions, and glossaries of new terms appearing in each chapter
Offers bonus templates, worksheets, and more on the companion Web site
Will Sell Like:
Take Back Your Life: Using Microsoft Outlook® to Get Organized and Stay Organized (ISBN: 0-7356-2040-7)
Target Audience:
Small business owners and other information workers who want to design marketing materials
About the Technology:
Part of the Microsoft Office System, Publisher 2003 is a comprehensive solution for creating and publishing a wide variety of publications for desktop printing, commercial printing, e-mail distribution, or viewing on the Web. Start from professionally designed templates that you can customize with color schemes, font schemes, layout options, and your own design sense. Or, start from blank publications and get creative with sophisticated typography and page layout tools. Publisher 2003 looks and works like other programs in the Microsoft Office System, making it easier than ever to use the right Office tool for the task, while still making the most of your knowledge and experience with the Microsoft Office System.
About the Author(s) :
Roger C. Parker is a marketing expert and popular author who teaches 'non-designers' how to create compelling, professional-quality marketing materials. His books have sold more than one million copies worldwide, including Looking Good in Print, which is in its sixth edition. His other books include PowerPoint Presentations by Design and The Streetwise Guide to Relationship Marketing on the Internet. In addition, Roger has contributed numerous articles for the Work Essentials section of Microsoft Office Online.
Legal Statement:
© 2005 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Press, the Office logo, Outlook, and PowerPoint are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual products and companies mentioned herein may be the trademarks of their respective owners.
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